SEO Start For New Website
When starting your website, it is the best time to think about SEO. It's easier to get things off the ground and save time later.
You can take some steps to ensure your website is SEO-friendly if you are starting to build one.
1. Choose Your Domain Name Carefully.
Search engines use domain names to determine the content of a page. It's best to choose a relevant domain name, easy-to-remember and includes the main keyword you want to rank for.
This is not something you should do. For example, if your business is called Howard's Deli and the domain www.howards-deli.com is available, that's probably a better pick than www.thebrandchapter.com This can confuse customers who already know your business and are trying to find the site.
You can use a few tools to help you brainstorm domain names based on what is available to avoid getting stuck with a word you don't want.
2. Keyword Research
SEO is all about knowing how keyword research. To accomplish many other tasks on this list efficiently, you must first understand the key terms and areas in which you want to concentrate your SEO efforts.
Many SEO tools provide keyword suggestions and data about the traffic and competition for each keyword. While most of these tools require a subscription, Google's Keyword Planner is free.
Be realistic when choosing keywords. SEO is highly competitive. A brand-new website cannot compete for popular broad terms. Be specific and target long-tail keywords. It is possible to target something as straightforward as "east chicago modern artists sellers" rather than "art sellers".
3. Prioritize intuitive navigation in your design.
Although site architecture is an important step, it is only one of many steps to making your website easy for users. As you build your website, think about your customers' needs and what they will do on every page. It should be simple for customers to find the information they need at every step of their journey.
● Make sure that your main menu lists all pages that visitors will be likely to visit.
● Create categories and/or subcategories according to how your target audience browses.
● Ensure that subcategory and category pages use the keywords you have researched.
● Include links to related pages on every webpage.
● Include a call to action clearly on every page so visitors know what to do next.
● A search bar is placed on every page so visitors who know what they are looking for can find it faster than scrolling between pages.
This step is designed to help you get into your visitors' heads. It will allow you to imagine the steps they would like to take while they navigate your website and how they would go about doing them. This requires imagination and guesswork when building a site. However, you can verify (or correct) your initial assumptions before the site launches.
4. Define a standard, SEO-friendly URL structure.
The URL is what search engines use to identify the content of a webpage. URL stands for the primary address of each page on your website. Your main domain name is the starting point for every URL on your website. Each page, other than your homepage, will have additional characters that are unique to it.
It would help if you customized your URL for each page on your website based on the keywords you wish to rank for. You should create unique URLs for each page and a larger, SEO-friendly URL structure to help you name URLs on the website.
You can refer back to the site architecture that you have created here. You can make the categories and subcategories defined as part of your URL structure. This allows you to include more relevant keywords in your URLs and keeps them valuable and easy for visitors.
For example, if one of your main categories were Pets, with a subcategory of Dogs, your URL structure for each page included in that section of the website would start with www.yourwebsite.com/pets/dogs. Then you would follow that up with the main keyword for the specific page, such as www.yourwebsite.com/pets/dogs/dog-food.
This URL tells Google that this page is about dog food and relates to pets. In other words, the algorithm knows that they are related.
5. Design for site speed
Your web design can make a difference in the speed of your website. Many decisions during the design phase can impact how quickly your website loads for visitors.
A faster loading time is a key ranking factor that search engine algorithms consider. Improving site speed is some of the ways you can design your website.
● Reduce loading times by minimizing features like animations or large, high-resolution images
● Reduce the number of http requests on each page
● To keep external scripts to an absolute minimum, only use the necessary widgets
Sometimes, design elements that look cool can slow down your website's load time and make it less user-friendly. Consider what you put on your site. Be mindful of how it affects loading times and the value it provides.
6. Make sure your design is responsive and mobile-friendly.
Over half of all website visitors now visit websites via their smartphones. It was customary to assume that most visitors to your website would view it on a large-sized computer a few years back, but now most of those who visit your site will view it on their smartphones.
Your web design should be responsive for both mobile users and search engines. This usually means creating a responsive website without flash and with large enough buttons that people can quickly select them from a touchscreen. A responsive web design ensures that everyone visiting your site has a pleasant experience.
7. For every page, consider Visual Hierarchy.
The size of the screen and browser window users use to view a page on your website will determine what they see. This means that many people will only see a portion of the page. Think carefully about what you want your users to see when they first visit a page.
You want your visitors to get the information they are looking for and stay on your site longer.
8. For each page, target primary keywords.
While your initial keyword research will help you get a general idea of the language you should use to build your website, selecting a target keyword (or several) for each web page is also a good idea.
Choose unique pages to avoid competing with yourself.
9. Optimize title tags
The title is part of the website Google examines to determine what page it is about. This makes it another great spot to target your keyword.
Keep your title tag brief - Google will display only 50-60 characters on search engine results pages. Even less will appear in the tab at the top of your browser.
Don't keyword stuff. It is enough to use your primary keyword only once.
10. Optimize Images
Each image on a website page offers a few more opportunities to optimize it for your main keywords. When naming images for SEO, it is essential to include your keyword (e.g., update the page's alt text with your keyword).
WordPress sites allow you to quickly edit the alt text when loading the image.
You can change the alt text in HTML. This is the HTML.
11. Optimize Headings
Headings can be a helpful tool for organizing your content for the web. They make it easy to scan and understand for visitors. Your headings can also be used to tell Google what your page is all about.
Your target keywords should be included in the headings of your website. However, only where it makes sense. If the words sound weird to the reader, you want them to be free of pressure. However, if the keywords can be used in a way that makes sense to the reader, then do so.
12. Optimize the text on the page
Website copywriting tips: Avoid keyword stuffing. Keyword stuffing can be detected by search engines and penalized. It's okay to use keywords and relevant synonyms in the context that makes sense.
Most cases will be fine if your target keywords are relevant to the page's content (which is very important!). This part should be easy.
13. Write Unique Meta Descriptions.
Meta descriptions do not directly impact rankings but can influence click-through rates through search results. Your meta description will appear below your page title when someone searches for your page.
Your description will include words that match their search terms. This will help you draw their attention to your results. This text can convince them that your page is worth clicking on since they are trying to decide which results to click.
Every page of your website should have a meta description. Use bolded text in the report to ensure that your page appears on search results pages.
14. Link to other pages on your website
You can use the anchor text to indicate to Google what your page's content is through internal linking. The anchor text is a term that refers to hyperlinked words. Google looks at the anchor text for each link to a webpage and uses that information to determine what's there.
You can also use internal links to show search engines how different pages are linked and drive traffic to each page. You want them to stay to avoid a high bounce rate on your website's pages. Providing helpful internal links can help to do that.
15. Submit your sitemap to Google
Google must crawl your site before your pages appear on search engine results pages.
Google's crawlers will usually find their way to your website slowly over time, even if your site isn't being used. However, you can speed up the process by submitting your Google Search console. Google can be directly notified that your website is available and all pages.
16. Make a plan for SEO in the future.
You can only accept some things on the list if it sounds overwhelming. SEO is an ongoing, long-term process.
You must work hard to provide consistent value and build authority on the internet in order to appear in search engines when people are searching for your information or products.
It is better to start planning for long-term SEO now than later. Consider whether you can learn the ropes and complete the work yourself or if you require SEO optimization services.
17. Concentrate on Indexable Content.
SEO web design presents a challenge because many design elements must translate better into search engine algorithms. The algorithm cannot translate information in images or animations, even though they may convey something to humans. Visuals should be used in web design. However, it would help to consider how search engines can index them. And We are the best Digital marketing Service Provider Company in Jaipur.
Google must be notified about any design elements that are visual and not textual. This is what it means:
● Flash animation is not indexable and is not supported on all devices.
● It would help if you filled in all metadata for videos that you have on your site, including the title, description, and target keyword. Include a transcript to your site.
● Fill in the metadata for all images on your site with your keyword (more details in the next step).
Web design must include visuals. It is impossible to ignore it. You wouldn't want them to. They enhance the user experience on your site. However, search engines won't be able to see all parts of your site, so you need to make sure they know and use those additional opportunities to add relevant keywords.
Whatever route you choose to take, you must make SEO a priority. SEO is slow. The sooner you get started, the better.